Behr Paint Company has announced its 2025 Colour of the Year, and it’s absolutely gorgeous. Rumors is a deep, dynamic ruby red that will inspire your autumn decorating projects. It’s reminiscent of a glass of petite sirah and definitely creates an impact.
“We’re seeing people embrace colour like never before,” said Erika Woelfel, Vice President of Colour and Creative Services at Behr Paint Company. “Rumors is a modern take on the timeless red that creates an energetic appeal to make a lasting statement in a stunning way.”
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According to Behr’s research, 75 per cent of Americans (and likely Canadians) would consider painting a single wall or an entire room in a shade of red like Rumors. Even a tiny splash of red in a room is an attention-getter.
Rumors makes a strong statement no matter where it’s applied, from accent walls to front doors and entire rooms. Rumors is a part of Behr’s 2025 Colour Trends Pallette of new colours and hues for any design application you can dream up.
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“Our Colour of the Year empowers consumers to use colour with confidence,” said Andy Lopez, Senior Vice President, Head of Marketing at Behr Paint. “Rumors is undoubtedly a colour that inspires creativity while being versatile enough to transform a space through large and small projects.”
Love the colour Rumors? We’ve rounded up some accents and accessories to tie it together.
Top Accessories in Behr’s 2025 Colour of the Year:
Montana Labelle Lifestyle’s Larp Jelly Bean high-quality marble catchall is an excellent matching home decor accessory. Sophisticated and timeless, it’s a statement piece that easily integrates with Rumors.
Related: Colour Psychology: What Your Wall Colour Says About You
Let’s not forget the kitchen! Kilne’s cookware matches exceptionally well with the newly announced Rumors’ hue. Kilne’s Mini Everything Pot (fig, $150) and Mini Everything Pan (fig, $145) can be purchased directly from their website. Kilne offers a 100-day trial, free shipping and a three-year warranty.
Last but not least, we love this West Throw for $72 from Cozey. The Stone Cushion ($42) also works well with the colour Rumors, without overpowering it.
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